How To Start A Sports Podcast, Sports Blog or Website

You’re a sportswriter, reporter or blogger, a sports podcaster or a radio/television sportscaster – a sports content creator – or just someone who wants to share your sports takes and opinions, and you’re wondering what’s the best way to get your content out there.

What are the primary considerations? What are the “must haves”? What’s the first step to take?

PRO TIP: tl;dr? Want to cut to the chase? Click here for the Cliff Notes version of this article.

We’re here to make it easy! Simply follow these easy steps:

Social Media

The easiest of all steps, and one you’ve probably already taken, is to grab your piece of real estate on the various social media platforms. It’s a quick and easy thing to do: X (Twitter), Facebook, Bluesky, Instagram, Threads, and Reddit are the most popular of the social media platforms, and are a good place to start sharing your content.

While none of them are “sports-specific,” each has plenty of sports content intermingled with politics, entertainment, and cat pictures.

Sports Podcasts – Audio and Video

The marketplace for sports podcasts and blogs is very large, and very crowded – but it’s also very easy to get into.

While there are numerous “vlogging” platforms out there, the big dog is Youtube. It’s also the easiest video-streaming platform to get your content onto: sign up, connect your camera, start streaming. You can create your own “channel,” offer subscriptions, and go live whenever you have content to share.

You can also livestream video on Facebook, X/Twitter, Discord and Twitch, – again, none of them are “sports-specific,” but they are ready-made for content creators looking to go live sooner rather than later.

If you want to create an audio-only sports podcast, your options are infinite: there’s Spotify, Apple Podcasts, Buzzsprout, Podbean, Riverside, Simplecast … and that barely scratches the surface.

Your entry cost can be quite low, even if you consider purchasing audio and video equipment – microphones, studio lighting, cameras, a device to connect your stream to the internet (such as Streamyard, Upstream, OneStream, and ReStream) and maybe even a simple green screen.

Sportswriter … or Sports Blogger?

Don’t have a face for TV? Freeze up on camera? Maybe sportswriting and reporting or blogging is more of your style, and there’s an easy way to get started in this field, too.

Maybe you’re not ready for The Athletic (yet), but plenty of up-and-coming sportswriters are putting words to (electronic) paper and developing their sports journalism chops on Substack and Medium. Once again, neither are “sports only” content platforms, but they are inexpensive (or free) to get started on – plus there’s a path to monetization once you build an audience for your sports articles.

Build Your Own Sports Website

The other way around all of this is to create your own sports website with your own “dot com” domain name and your own web address. It can be complicated, especially if you go through the process of setting up the website on a server, installing WordPress or other content-management software, then adding your front page, an “about me” page, a contact form, and then publishing your articles and other content.

The positive? You own your piece of real estate on the World Wide Web and completely control your branding and content, start to finish.

Yes, you can have an outside provider manage your website for you for a fee so you don’t have to handle the behind-the-scenes and under-the-hood grunt work. You could also sign up for cheap (or free) shared hosting on sites such as Wix or Squarespace. The good news? It’s cheap (or free). The bad news? You will probably end up with a web address that’s a mile long, along the lines of YourName.TheirBrandName.com which none of your potential visitors will ever remember.

Oh, and you’ll need to set up your own email address, unless you want to keep using your old, generic Gmail, Hotmail, Yahoo or AOL.com email address. Free, but not exactly the professional image you want to put forward.

Is There A Single Solution For Sports Content Creators?

Glad you asked.

If you’ve read this far – first, thank you! – you’ve learned that to be a sports content creator means that you’ll be writing articles on one platform, posting video content on another platform, posting audio content on another, and then you’ll be posting to (non-sports) social media – Twitter, Facebook, Instagram, Reddit – to get the word out to your followers.

To say the least, it’s a fulltime job that will keep you jumping from one platform to another platform to yet another platform. And none of those platforms are sports-only or sports-specific.

PRO TIP: The platform you are on right now is sports only.

We are CitySports.Live The Official Social Media Network of Sports!

If you’re a sports content creator or sports media member, you don’t need Facebook, Instagram, Twitter/X, YouTube, Substack, Medium, Spotify, Discord, Twitch, Reddit, OnlyFans (just wanted to see if you’re paying attention!) or any of the more than two-dozen other non-sports content platforms where you’re competing for eyeballs and earlobes against politics, religion, food pics, family pics, cat pics and other content that your sports-obsessed followers don’t want.

Your City. Your Sports. CitySports.Live!

We make it easy for your followers to find you. You cover sports in Detroit, or Dallas, or Denver? We have local channels for every major sports market in the USA, from L.A., San Francisco and Seattle to Boston, New York City, Philadelphia and Miami – and every sports city in between.

Your followers can keep up with their local teams – in the NFL, MLB, NBA, WNBA, NHL and every other league, college and pro – and get your latest podcasts and articles, all in one location, on one app. (They also get the latest scores and news updates from their favorite teams, too!)

The Bottom Line: It’s Free.

No, you didn’t read that wrong: it’s free. Post your sports articles. Livestream your sports podcast. Break sports news. Drop your hot takes.

No restrictions – well, as long as it’s primarily sports-related. (We get it. Sometimes sports and politics and food and family get mixed in together. That’s fine.)

You can write feature-length articles. Stream your podcast. Do what you do best.

Free. Period.

Sign up now – free. Want your podcast or articles featured in a specific market or channel? We got you. Looking for a specific feature? Have a question? Can’t believe it’s true? Let us know.

Nothing’s gonna stop you now – LFG on CSL!

Your City. Your Sports. CitySports.Live
The Official Social Media Network of Sports!